Project Context
Problem
Garbage data in, garbage results out: Duplicate data led to poor outcomes, impacting user trust and product perception.
Solution
Created a user-friendly deduplication tool on the Versium Reach dashboard in collaboration with developers, users and various teams.
Audience
Business professionals using Versium Reach, who manage large datasets, needed an efficient tool to detect and resolve duplicate data, reducing manual effort and errors.
Project Type
Full-time Professional Experience
Constraints
Worked within existing API limitations, balancing customer needs with backend capabilities while ensuring the design supported diverse user workflows.
Time Frame
3 Months
My Role
User Experience Researcher
UX & User Interface Designer
Team
Interdisciplinary Versium team
Project Breakdown
01
Problem Context
Handling duplicate data posed a significant challenge for customers, causing inefficiencies, errors, and frustration. Customers identified the need for a streamlined solution that could efficiently detect and resolve duplicate records.
This market gap drove the creation of the Deduplication tool, designed to improve data clarity, reduce redundancies, and enhance overall productivity.
Figure 1: A visual representation of duplicate data's impact—overlapping information leads to confusion and inefficiency, highlighting the need for a tool that brings clarity and alignment.
02
Research Process
I worked closely with engineers, product management, sales, and customer support to gather technical requirements and customer insights. I also conducted user testing with four paying customers and several individuals with subject matter expertise to validate the design.
Synthesis
Based on feedback from users, we learned that one of the steps in the deduplication process wasn’t relevant to some customers. Rather than removing the step, we added a skip option, allowing users to bypass it if they didn’t need it, thus preserving flexibility in the tool.
Figure 2: An example of cleaned data, removing duplicates and invalid entries to improve accuracy and usability.
03
Design
The UI was built as a step-by-step workflow that guides users through the deduplication process. The interface was designed to be intuitive, with options for users to skip unnecessary steps based on their specific needs.
Figure 3: Step-by-step data comparison showing how duplicate records are identified through an intuitive workflow
04
Deliverable
The final deliverable was a functional UI for the deduplication tool, integrated into the Versium Reach dashboard, and a built-in feedback mechanism using Survicate to gather user feedback after interacting with the tool.
Outcome
The Deduplication tool was successfully launched and integrated into the Versium Reach dashboard. While early feedback has not yet been collected, we implemented Survicate to gather post-use feedback directly within the app. This tool allows us to capture user insights immediately after they interact with the Deduplication tool, helping us address potential issues more effectively.
