Project Context
Problem
With eCommerce’s rise and its unrivaled market speed, counterfeit goods have drastically worsened.
In 2021, many people were buzzing about “Blockchain,” “NFTs,” and “Web3,” leading people to search for educational content about the technology and its environmental impact.
Solution
Emerging Web3 technologies enables Everledger to use the blockchain and NFTs to substantiate supply chain claims and engage with a new generation of consumers who benefit from greater transparency and provable sustainability.
Audience
Enterprise Businesses
Retail Consumers
Project Type
Full time Professional Experience
Constraints
Covid Restrictions
Bureacracy
Time Frame
1 year
My Role
User Experience Designer
Product Marketing Specialist
Graphic Designer
Team
6+ International & Interdisciplinary Teammates
Project Breakdown
01
Problem Context
With the rise of eCommerce and its unrivaled speed to market, counterfeit goods have drastically gotten worse.
However, the immutable innovation of the blockchain enables the invention of digital twins for Real-World Assets such that the blockchain-enabled tools can help determine if a product is authentically sourced, where it was manufactured, or if claims of sustainability are true.
Figure 1: From jewelry and fashion to wines and spirits, Everledger was one of the first to add real-world assets to the blockchain starting in 2015.
02
Research Process
The blockchain is used to substantiate supply chain claims, engage with new- generation consumers by incorporating NFTs, and benefit greatly from emerging Web3 technologies. From jewelry and fashion to wines and spirits, Everledger was one of the first to add real-world assets to the blockchain starting in 2015.
Everledger is an independent technology company that helps enterprise businesses surface asset information and converges it using a symphony of secure technologies, including blockchain, AI, IoT, and much more.
The Everledger Platform is an onramp to decentralized provenance stories for Real-world Assets, enabling users to focus on sharing their product’s verifiable provenance story while becoming more familiar with the technicalities of the blockchain.
Synthesis
Web3 is an intersecting space for facilitating relationships between brands and consumers. NFTs and smart contracts help deliver truthful product information. The blockchain and Everledger’s intelligent labeling enable brands to track their product’s unique identity, giving them a clear line of sight into suppliers and end customers to make provable substantiated claims reliably.
With the blockchain’s immutable ledger, Brands now have a compliance tool for a digital certificate of authenticity provided as an NFT to support the claim for its physical counterpart. Brands are empowered with NFT-derived data to discover insights about the post-purchase behavior of customers at the item level. Because NFTs are comprised of authenticated records and transactions from multiple parties on the blockchain, they can be more easily and reliably verified for compliance checks.
As a result, Brands are using NFTs to showcase products that help gain trust and credibility from the end consumer. The buyers and sellers can verify precisely what they’re paying for when they buy a real-world asset with its digital twin NFT.
Figure 2: The next iteration of the internet (aka Web3) involves both content creators, programmers, and users being directly rewarded for engagement. Web3 is built on peer-to-peer networks of computers that talk to each other without middlemen.
People who create, or consume will own the valuable upside of their engagement through tokens.When products and services work in tandem with this Web3 ecosystem, they can generate meaningful growth for every party involved.
03
Design
Object identities on the Everledger Platform rely on multiple sources of truth. For instance, a diamond has various data points at different stages; it is tracked from the mine to its cutting and polishing at the manufacturer, grading within a certifying agency, and setting from a jeweler.
Once a diamond ring with all that metadata is added to a consumer’s Vault using Everledger Identify, it can be minted as an NFT and added to a range of Web3 wallets such as Metamask using the blockchain networks Polygon or Ethereum.
Typically, creating NFTs can require interfacing with several NFT marketplaces and Web3 wallets. Everledger allows for a no-code approach for enterprise businesses to be a part of meta commerce. With a provenance-enriched NFT linked with products, consumers can better understand its origin, verify its authenticity and use it to unlock unique experiences.
Figure 3: Jewelry today isn’t just buying a product, people are buying its story — the provenance of its materials, the labor that went into crafting it, and the meaning behind its creation. For instance, a string of South Sea pearls that naturally sequester carbon from the ocean, are sustainably harvested, objectively rare, and are strung by a jeweler with a century’s reputation of prestige.
If one knows the verifiable origin, sustainability footprint, certification, and creation of a necklace by the point of sale, then one can use its NFT as a certification of authenticity to verify ownership, trade it in a secondary exchange, and perhaps access an exclusive visit to the farm afforded only to those with digital ownership.
04
Deliverable
In my role, I utilized Illustrator, Photoshop, Figma, and Canva to create educational marketing materials such as animations, videos, 3D models, or infographics regarding blockchain-enabled use cases. I prepared Miro boards and interactive Figma prototype designs for research studies, stakeholder meetings, and for demonstrations at conference booths.
Additionally, I created a Figma demo digital twin based on SKU & forensic details used in the presentation to integrate with SAP. Lastly, I co-facilitated an all-day Web3/NFT educational workshop and created the slideshow for the educational breakdown.
Outcome
Everledger helps brands to tell more accurate provenance stories and engage with communities using the blockchain.
Everledger maintains integrations and strategic partnerships with public and private organizations globally and across various industries, recently becoming an integrated SAP Silver Partner.
